Pre-launch · Early access in cohorts
attn:wise reads your ad creative the way people do: attention models show where eyes land, AI vision explains why it works or fights itself, and a synthetic audience reacts before your media budget does.
No spam. One email when your cohort opens.
attn:wise measures saliency, scanpath, stopping power, memorability, emotion, aesthetics, message comprehension and brand attention, and simulates audiences.
Every upload comes back as a verdict you can defend: where attention lands, why it lands there, and what to change.
Saliency heatmaps
Attention models trained on human gaze data show where eyes land in the first seconds of exposure, before a single impression is bought.
Grounded AI recommendations
A vision model reads your creative like a strategist: what carries the message, what competes with it, and what to change, tied to exact regions of the image.
Evidence-based indicators
Ten indicators drawn from peer-reviewed research, from brand attention to visual clutter, rolled into one honest composite score.
Describe your audience once. attn:wise builds segments and hundreds of synthetic personas, shows your creatives to all of them, and reports reach, reactions and drop-off per segment: a full rehearsal in about fifteen minutes.
Segments and personas generated from your ICP brief
Every creative scored by every persona, seed-repeatable
Funnel, heatmap and sensitivity views per segment
Upload
Drop in the creative variants you are deciding between. Images today, more formats on the roadmap.
Analyze
Saliency models, ten indicators and an AI vision review run in minutes and land in one report.
Decide
Ship the variant the evidence backs, and share a report your team and clients can actually read.
attention models per creative
evidence-based indicators
synthetic personas per segment
for a full campaign rehearsal
The saliency engine runs DeepGaze IIE, a model trained on human gaze recordings, next to MSI-Net and a temporal scanpath pass. The indicator set is built from published research on ad effectiveness.
SALIENCY
Where eyes land first
SCANPATH
The order attention travels
STOPPING POWER
Survives the scroll or not
MEMORABILITY
What the creative leaves behind
AESTHETIC QUALITY
Craft, scored against research
EMOTION READ
What faces in the frame signal
COMPREHENSION
Seconds to get the message
BRAND ATTENTION
Whether the brand gets seen